Car & Driver Mentions Cisco - January 2002

Exerpts from Car & Driver Magazine January 2002:

Canyon Cubs

The two oldest names in off-road vehicles say, 'Go ahead and flog our cheapest utes!' So we do.

BY AARON ROBINSON

January 2002

Some people are just never meant to be rich. Charlie Steen was probably one of them. The Texan's troubles began almost at the moment the slug of gray rock from his Mi Vida mine pegged the Geiger counter at Buddy Cowger's gas station in Cisco, Utah.
It was July 18, 1952, a time when Americans believed they would soon be winging to work in uranium-powered saucers and baking meatloaf by the glow of the same fission keeping our enemies at bay. Weary of overpaying for South African uranium, the U.S. Atomic Energy Commission was eager to find a domestic supply. Any miner who tapped a vein on the Colorado Plateau got $10,000 cash, plus $8 for every pound of high-grade ore in it.
To sweeten the deal, government geologists combed the plateau and pointed prospectors toward promising sites. If a vein were discovered, the AEC would bulldoze a road through on the taxpayers' nickel. The AEC's dangled carrot and Steen's discovery of the huge Mi Vida lode sparked the biggest mineral rush of the past century. Doctors, accountants, school teachers, and assorted opportunists dropped everything to head for Utah wielding nothing more than an AEC pamphlet on uranium prospecting and a store-bought Geiger counter. By 1969, the nation's uranium stocks were overflowing, but atomic saucers were in short supply. Steen's fortune had disappeared into bad investments, lawsuits, and tax-fraud indictments, thousands of investors had been bilked with dubious claims, miners were dying of cancer, and the formerly pristine sandstone deserts of Utah were blotched with toxic mine tailings and scribbled with more than 900 miles of crude roads.